IGNOU MBA SOLVED ASSIGNMENTS

MBA SOLVED ASSIGNMENTS 2014 AVAILABLE NOW.. (July-dec 2014)

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Student can give Max. 8 papers TEE

We Also provide PREVIOUS YEAR SOLVED QUESTION PAPERS FOR IGNOU MBA.

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Course Code : MS-01
Course Title : Management Functions and Behavior
Assignment Code : MS-01/TMA/SEM-II/2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. Briefly describe the responsibilities a professional manager has towards various stakeholders with respect to sustainability of a business organization. Cite example of any business organization, and describe managerial responsibilities to support your response. Briefly describe the organization and the position you are referring to.

2. What hinders effective Decision-making? How can barriers to effective decision making be overcome?
Draw from your own experience or the organizational experience, you are aware of, to support your answer. Briefly describe the organization and the situation you are referring to.

3. “Conflict can have both positive and negative impact on individuals, groups, and organisations. As a result of inter-group conflict, certain changes occur within groups and between groups. Some changes have positive effects, others have negative effects”.
Elaborate this statement and discuss the underlying concepts and dynamics with examples from the organizational experience you have had or you are aware of. Briefly describe the organization and the events you are referring to.

4. Define and describe strategic and operational planning. What are the essential steps involved in planning for an enterprise?
Explain with examples from the experience you have or you are aware of. Briefly describe the organization you are referring to.

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Course Code : MS-02
Course Title : Management of Human Resources
Assignment Code : MS - 02/TMA/SEM-II/2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. “Borderless world, Diversity, and Knowledge Power are the three broad phenomena of 21st century, posing challenges to the corporate world and culminating into fierce competitive environment”.
Elaborate this statement and discuss the underlying concepts, specifically in respect of the challenges faced by the corporates in managing Human Resources.
Draw examples from the cases you are aware of. Briefly describe the situation and organizational limitations you are referring to.

2. Define and describe the inter-relationship between Self-Concept, Concept of Role and Orgnisational Socialisation. Explain with examples, you have come across or aware of. Relate your response with the socialization factors in organizational socialization process. Briefly describe the organization you are referring to.

3. What is the role and purpose of Human Resource Accounting? Explain with suitable examples, citing the limitation this process has in organizational situations. Draw from your own experience or the ones you are aware of. Briefly describe the organization, situation and organizational dynamics you are referring to.

4. What are the key factors governing motivational aspects of Reward Management, which have substantial impact on development, implementation, maintenance, communication, and evaluation of reward process? Explain with examples from your own experience or the ones you are familiar with.
Briefly describe the organization and the situation you are referring to.

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Course Code : MS-03
Course Title : Economic and Social Environment
Assignment Code : MS-03/TMA/SEM-II/2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.
1. a) Explain how the politico-legal environment in a country affects business firms.

b)Analyze the interaction between political environment and business management citing
relevant examples.

2. Briefly examine the growth, problems and prospects of Small Scale Industry (SSI) in the post reform period.

3. How does the trade policy reforms help in enhancing the competitiveness of a nation in the international market? Discuss.

4. “The long term goals of reducing poverty, achievement of full employment and growth with social justice have remained unattended in the process of economic reforms”. Analyze the above statement in detail with respect to the present context.

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Course Code : MS-04
Course Title : Accounting and Finance for Managers
Assignment Code : MS-04/TMA/SEM-II/2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the Coordinator of your study centre.

1. Study the Accounting Information System being followed in your organization, Prepare a report on the functioning of this system and also give your views on how the system could be improved.

2. You are required to prepare the company’s Balance Sheet as on 31st March 2014, and its Profit and Loss Account for the year ended on the date, from the information provided and also making necessary assumptions wherever required. The under mentioned balances appeared in the books of Dingo Flour Mills Ltd, as on 31st March 2014.

Rs.











Rs.
Share Capital (Authorized and Issued), 60,000 Shares of Rs. 10. Each.
6,00,000
Motor Vehicles
15,000
General Reserve
2,50,000
Furniture
5,000
Unclaimed Dividends
6,526
Stocks
1,72,058
Trade Creditors
36,858
Book Debts
2,23,380
Buildings
1,00,000
Investments
2,88,950
Purchases
5,00,903
Depreciation Reserve
71,000
Sales
9,83,947
Cash Balances
72,240
Manufacturing Expenses
3,59,000
Director’s Fees
1,800
Establishment
26,814
Interim Dividend
15,000
General Charges
31,078
Interest
8,544
Machinery
2,00,000
Profit and Loss Account. 1st April 2013 (Cr.)
16,848
Staff Provident Fund
37,500


Additional Information:-
a) The stock of wheat and flour on 31st March 2014, were valued at Rs. 1,48,680.
b) Provide Rs. 10,000 for Depreciations of block, and Rs. 1,500 for the company’s contribution to the Staff Provident Fund.
c) Interest accrued on investment amounted to Rs. 2,750.
d) A claim of Rs. 2,500 for workmen’s compensation is being disputed by the company.
e) Establishment includes Rs. 6,000 paid to the Manager who is entitled to remuneration @ 5% of profit ascertained according to the companies Act, subject to a minimum of Rs. 10,000 p.a.

3. Gattu Corporation makes a driveway sealing compound that it sells in 5 gallon cans for Rs. 50 Per can. Company’s sales personnel have estimated annual sales of 3,600 units divided among the quarters as follows:
First quarter 1,000 units
Second quarter 1,100 units
Third quarter 800 units
Fourth quarter 700 units
Operating capacity of the manufacturing facilities is 900 units per quarter. Production of more than 900 units requires additional costs. Production cost is Rs. 30 per unit and there would be a 20 percent increase in cost for units in excess of 900 per quarter. The production manager is evaluated on the cost of production, whereas the sales manager is evaluated on the basis of sales revenue. The sales manager claims that if he had only 900 units to sell in each of the first two quarters, the unsatisfied customers would switch to new products and sales in each of the last two quarters would be 50 units less than estimated.
You are required to prepare sales and production budgets to determine how production should be scheduled and to resolve the conflict between the sales and production managers.

4. Kongo & Sons is considering two mutually exclusive projects. Both need a initial cash outlay
of Rs. 10,000 each, and have a life of five years. Company’s required rate of return is 10 percent and pays tax at a 50 per cent rate. The projects are going to be depreciated on a straight line basis. The before taxes cash flows expected to be generated by the projects are as follows:


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Course Code : MS-05
Course Title : Management of Machines and Materials
Assignment Code : 05/TMA/SEM-II/2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.
1. a) Explain the Product Selection and stages involved therein.

b) What is producibility? How does it affect product selection?
2. a) Define job design. How has management viewed job design since the industrial

revolution?
b) List the important factors that must be addressed in job design and briefly discuss the
importance of each one.

3. What do you understand by slack? Construct an example and show how you can use the knowledge of slacks for better project management.
4. What is the fundamental difference between the use of acceptance sampling plans and process control charts?
5. Write short notes on:
a) Alternative Capacity Sources
b) FAST Diagram
c) Taxonomy of waste.


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Course Code : MS - 06
Course Title : Marketing for Managers
Assignment Code : MS-06/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. (a) Distinguish between Product Vs Services Marketing with suitable illustrations.
(b) Briefly explain the various elements required in the formulation of marketing strategy in the followings service offerings :
(i) Health Tourism
(ii) Cellular Phone Services

2. (a) Discuss the term marketing mix. What makes the elements of marketing mix assume importance in planning the firms market opportunities in capturing market share.
(b) Bring out the significance of Marketing Research in a manufacturing & marketing
organization. What are the challenges faced by researcher in understanding M.R. in India?
Discuss.

3. (a) What makes a sound and through knowledge of consumer behavior is of utmost importance for every marketer in the current marketing environment. Justify your answer with a suitable example of your choice.
(b) Discuss the concept of Product Life Cycle (PLC) of any FMCG Product of your choice.

4. (a) Briefly explain the steps involved in the selling process by taking any semi industrial product of your choice.
(b) Elaborate with suitable example the importance of distribution channels in marketing of
firms product offerings.


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Course Code : MS - 07
Course Title : Information Systems for Managers
Assignment Code : MS-07/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. Is Information Technology as vital to modern, global business as money? Why or why not? Discuss some trends in IT development.

2. “MIS has become very important in modern organizations.” Explain this giving suitable examples.

3. Describe how IT facilitates recruiting, training and personnel development and labour planning.

4. Distinguish between information and knowledge. Develop an information system for human resource department.

5. Write short notes on following:
(i) Programmed decisions
(ii) Emerging trends in convergence of IT
(iii) Intranet and Internet


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Course Code : MS - 8
Course Title : Quantitative Analysis for Managerial Applications
Assignment Code : MS-8/SEM - II /2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. What are quartiles, deciles, and percentiles? State the general equation of computing the ith quartile, jth decile, and kth percentile.
2. In a railway reservation office, two clerks are engaged in checking reservation forms. On an average, the first clerk (A1) checks 55 per cent of the forms, while the second (A2) checks the remaining. While A1 has an error rate of 0.03 that of A2 is 0.02. A reservation form is selected at random from the total number of forms checked during a day and is discovered to have an error. Find the probabilities that it was checked by A1, and A2, respectively.
3. The weekly wages of 2000 workmen are normally distributed with mean wage of Rs 70 and wage standard deviation of Rs 5. Estimate the number of workers whose weekly wage are
a. between Rs 70 and Rs 71
b. between Rs 69 and Rs 73
c. more than Rs 72, and
d. less than Rs 65

4. A research organization claims that the monthly wages of industrial workers in district X exceeds that of those in district Y by more than Rs 150. Two different samples drawn independently from the two district yielded the following results:

District X: = 648, = 120, and = 100 1 x 2 1 s 1 n
District Y: = 495, = 140, and = 90 2 x 22 s 2 n
Verify at 0.05 level of significance whether the sample results support the claim of the organization.

5. What do you mean by decomposition of a time series? State the essential characteristics of the additive and multiplicative models of time series analysis.

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Course Code : MS-09
Course Title : Managerial Economics
Assignment Code : MS-09/TMA/SEM-II/2014
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study center.

1. Explain the objectives of a firm. How is profit maximization the most important objective of a firm? Discuss.
2. What are the marketing approaches to demand measurement? Explain how Delphi Technique is different from Market Experiments Technique.
3. Differentiate between Economies of Scale and Economies of Scope. Give examples.
4. (a) Briefly explain the Profit Maximizing output in the short run

(b) Determine the equilibrium price and equilibrium output of the firm under perfect competition, in the following situation:
Aggregate Demand: Q = 50 – 1.0p
Aggregate Supply: Q = 20 + 2.0p

5. Discuss in detail the Chronology of Indian Telecom deregulation from 1992 to 2003.
6. Write Short Notes on the following:
(a) Cross Price Elasticity
(b) Total Product and Marginal Product
(c) Cartel Profit Maximization

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Course Code : MS - 10
Course Title : Organisational Design, Development and Change
Assignment Code : MS-10/TMA/SEM - II/2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. Describe any three organizational structures and their advantages and limitations. Illustrate with reference to an organization you are familiar with how restructuring help in the effectiveness of their organization.
2. Discuss the importance of quality of work life in the present day work – situation. Comment on the quality of working life at your present workplace or a workplace you are familiar with and if there needs any improvement suggest methods.
3. Explain how organizational analysis helps in the development of an organization. Illustrate an intervention which is used for the development of the organization which you are familiar with. Briefly describe the organization you are referring to.
4. Discuss how resistance to change could be managed in an organization. Describe with reference to few organizations how change was managed successfully.
5. Briefly describe the competencies required for a change agent and discuss the diverse roles of a change agent.

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Course Code : MS - 11
Course Title : Strategic Management
Assignment Code : MS-11/TMA/SEM - II/2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. Explain in what sense the top management takes strategic decisions in an organization? Illustrate with suitable examples.

2. Identify two organizations of your choice from the automobile sector. One that is a single business unit (SBU) and the other which has several related businesses. Read the published information about these organizations and analyze the corporate profile of each company.

3. What do you understand by an organizational culture? Identify two companies that have recently merged. Read the published information on the two companies. Based on the study identify the issues and challenges the two companies currently face in combining their respective organizational cultures.

4. Select an organization of your choice and analyze how differentiation strategy has been useful for the organization to build its competitive advantage.

5. What is balanced scorecard (BSC)? As a strategist list out the issues and challenges you will face while developing and implementing a BSC in an organization? Discuss with the help of an example.

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Course Code : MS - 25
Course Title : Managing Change in Organisations
Assignment Code : MS-25/TMA/SEM - II/2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. Briefly discuss the relevance of change in organizations, enlist the types of change and describe the factors contributing to change citing suitable examples.

2. Discuss the concept of ‘process-based change’. Cite organizational examples where process based change has taken place successfully.

3. Describe the approaches and methods of evaluating change. Illustrate few examples of evaluation of organizational change.

4. Explain the concept of organizational diagnosis. Describe any two methods of diagnosis and its benefits and limitations with the help of examples.
5. Write an essay on ‘managing transitions’. Differentiate it from ‘managing change’. Take a hypothetical organization and apply the rules for managing transition.

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Course Code : MS - 26
Course Title : Organisational Dynamics
Assignment Code : MS-26/TMA/SEM - II/2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. Explain the stages of group development. Discuss with the group members of different groups and prepare a document on the importance of communication for group development.

2. What is organizational Stress? Briefly describe the strategies to cope with stress at individual and organizational levels. Cite few instances how you deal with organizational stress that you have faced.

3. Discuss the need for Transformational Leaders and their importance citing examples.

4. Write an essay on the social responsibilities of the organizations? Cite some best practices of the social responsibilities of the organizations.

5. Explain the meaning, importance and scope of strategic alliances in the present day context. Illustrate indicating successful strategic alliances.

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Course Code : MS - 27
Course Title : Wage and Salary Administration
Assignment Code : MS-27/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. Explain the concept and role of compensation. Describe the compensation structure of any organization you are familiar with. Briefly describe the organization you are referring to.

2. Explain the need, object and scope of the minimum wages Act, 1948. Describe the various methods of fixation /revision of minimum wages under the minimum wages Act. Discuss, can the employer discriminate the women employee in respect to wages.

3. Define job evaluation. Describe the various methods and systems of job-evaluation. Discuss, how job evaluation is linked with wage fixation, citing example from any organization your familiar with.

4. Define and discuss incentives and different types of incentive systems. Describe the pre-requisites for the effective incentive scheme and there respective merits and demerits.

5. Define and differentiate between tax planning and tax avoidance. Describe the tax implication of compensation package to the employer and employees with suitable examples from an organization you are familiar with.

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Course Code : MS - 28
Course Title : Labour Laws
Assignment Code : MS-28/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. Explain the genesis, objectives and classification of labour legislation in India. Describe the sources of Industrial jurisprudence in India.

2. Explain the Scope and Coverage of the Mines Act, 1952. Describe the enforcement of the Act. Discuss the provisions regarding working hours for adult under the Act.

3. Explain the concept, scope and coverage of the Industrial Employment (standing orders) Act, 1946. Describe the process of certification, its operation and binding effect under the Act. Discuss the powers of certifying officers and appellate authority under the Act.

4. Explain the objective, scope and coverage of the Payment of Wages Act, 1936. Describe the rules for the Payment of Wages regarding the responsibility for payment under the Act.. Does this Act create the legal right of workers to receive their earned wages?

5. Explain the genesis, applicability and definitions of the Employees state Insurance Act, 1948. Discuss the various benefits payable under the Act. Describe the procedure for registration of a factory or an establishment under the Act.

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Course Code : MS - 29
Course Title : International Human Resource Management
Assignment Code : MS-29/TMA/SEM - II/2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1) Explain different approaches adopted by managers in building multinational organizations. Elaborate on control mechanism in international human resource management citing suitable examples.

2) Discuss the influence of cultural factors on international human resource management. What is culture shock? Narrate some experiences of culture shock with reference to job that you have faced or somebody has faced that you are aware of.

3) What are intra-company ethical issues in international business? Discuss how multinational companies face ethical dilemmas. Illustrate.

4) What is a centre of excellence? Discuss how an organization can obtain benefits of a centre of excellence? Cite some best practices of this.

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Course Code : MS - 44
Course Title : Security Analysis and Portfolio Management
Assignment Code : MS-44/SEM - II /2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. What do you understand by 'investment'? Explain the various factors, which form the basis of the investment process.

2. Differentiate between fundamental analysis and technical analysis. Discuss the usefulness of odd lot theory and Elliot wave theory on stock market prediction.

3. What is Efficient Market Hypothesis (EMH) Explain the techniques for testing the various forms of E.M.H

4. What are formula plans? How is a constant rupee value plan different to a constant ratio plan? Discuss

5. Compare and contrast capital Asset Pricing Model(CAPM) and Arbitrage Pricing Theory(APT).Which of the two is a better model for pricing risky assets.

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Course Code : MS - 45
Course Title : International Financial Management
Assignment Code : MS-45/SEM - II /2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. What are the special features of the Euro bond market? How do bond markets in general differ from equity markets?

2. Why do foreign exchange rates fluctuates? How do these fluctuations affect us? What can be done to minimize these fluctuations?

3. How Does Export Credits Guarantee Corporation assist international trade? Give details of the various policies issued by it.

4. Explain why cost of capital for MNCs is different from that of domestic firms? Discuss how cut of rate for foreign projects determined while appraising the project.

5. What does deficit in the Balance of Payment signify? Is the balance of trade more important than balance of payments? Discuss the components of Balance of payments


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Course Code : MS - 46
Course Title : Management of Financial Services
Assignment Code : MS-46/SEM - II /2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. Choose any firm providing financial services and try to find out the different risks that they are exposed to while performing their day to day functions. Discuss with the officials as to how these risks are being managed. Prepare a detail Report on the Risk Management of this firm.

2. Why is trading in Government Securities popular? Has this any bearing on the number of banks trading in the market.

3. Critically analyze the SEBI Regulations on “Merchant Bankers”.

4. Take the Brochure of any two housing finance companies / Banks and analyse there schemes with respect to housing fully. If you would have to go for housing loan which one of these schemes you would prefer and why.

5. Meet any two Insurance Brokers and try to find out the activities undertaken by them and the Code of Conduct they are adhering to. Give a detail report of your findings.

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Course Code : MS - 55
Course Title : Logistics and Supply Chain Management
Assignment Code : MS-55/SEM - II /2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. “These are many possible structures for SC, but the simplest view has materials converging on an organization through tiers of suppliers and products diverging through tiers of customers”. Elaborate.

2. What is Bullwhip effect? Explain the various permutations and combinations to reduce this effect in SCM.

3. “The leading supply chain planning (SCP) products generally have many features as compared to ERP software packages” – Give your elaborate remarks on this statement.

4. Identify the need for Performance measurement in Supply Chain Management. Describe various methods and techniques that could be employed for the performance measurement of Supply Chain Management

5. Answer the following questions in brief:
a. What supply chain strategies can rail companies use to stop the erosion of market share to air travel in case of passengers and road in case of freight?
b. How can telephone companies protect their markets from competition from ISP’s using supply chain strategies?

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Course Code : MS - 56
Course Title : Materials Management
Assignment Code : MS-56/SEM - II /2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. Refer the cover page of the study material of MS-56 Materials Management. What is reflected in the figure given on that? Also distinguish between Logistics and materials management.

2. If the responsibility for maintaining the quality of the product and incurring less cost on its production is the responsibility of the “production/ operation” and deciding the price of the product and finding the customers that will buy it comes under “marketing”. What do the “materials management function” does?

3. List the important documents that are required for purchasing products from foreign suppliers. What are the essential elements of each of these documents?

4. “A push system controls work release orders, whereas a pull system controls the shop floor. To be more specific, push systems controls throughput (by controlling work release) and measure WIP, whereas pull systems control WIP and measure throughput”. Comment

5. Why Customer Service, Packaging and Production scheduling are considered to be inter-functional management activity? How can they be managed effectively within a functionally organized firm?

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Course Code : MS-57
Course Title : Maintenance Management
Assignment Code : 57/TMA/SEM-II/2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. How can maintenance affect the life cycle profits of any equipment and plant?

2. What is the importance of maintenance budgeting? Give the advantages of Zero Based Budget.

3. Why do you need performance measurements for a process? Discuss a suitable measurement framework for quality maintenance.

4. “RCM methodology focuses on the maintenance of functions rather than the equipment per se”. Comment. .

5. Write short notes on
a) Terotechnology
b) ‘Vital Few vs Trivial Many’ and Pareto Chart.


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Course Code : MS-58
Course Title : Management of R&D and Innovation
Assignment Code : 58/TMA/SEM-II/2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. “R & D is a learning process and helps in capability building”. Explain by citing relevant examples of firms/nations.

2. Critically evaluate the R & D infrastructure in India. What needs to be further done in this respect?

3. What are the different hierarchical models of R & D organization? Compare their merits and demerits.

4. Briefly discuss about inhouse R & D units in the private sector. What are the purposes of such units? By who are they recognized? Is there any criteria for their recognition?

5. Write short notes on:

a) Maslow’s hierarchy of needs
b) Management of IPRs.

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Course Code : MS - 66
Course Title : Marketing Research
Assignment Code : MS-66/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. (a) When and why Marketing Research is undertaking is an organizations? Suggest some possible areas of application of M.R.
(b) Listout and briefly explain the major problems associated in undertaking M.R. in India.

2. (a) What is Research Designs? Describe briefly the various kinds of research designs and their application for different research situations.
(b) Discuss the role and scope of data collection in Marketing Research Project.

3. (a) What are sample designs in Marketing Research. Briefly explain the various types of probability sampling methods available to the researcher.
(b) Discuss the importance of questionnaire as a research instrument of data collation.

4. (a) Distinguish between qualitative research and quantitative research. Discuss the various
methods of conducting qualitative research in India.
(b) Discuss the application of conjoint analysis in the field of marketing.


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Course Code : MS - 68
Course Title : Management of Marketing Communication and Advertising
Assignment Code : MS-68/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.
1. (a) Discuss the concept and role of marketing communication in the following situations.
(i) Product Marketing
(ii) Social Marketing
(b) Explain the consumer behavior variables that help enable in the development of marketing communication.

2. (a) Briefly explain the strategic consideration and creative consideration associated in campaign planning for the following products & services.
(i) newly introduced electric car.
(ii) state road transport services.
(b) What is celebrity advertising? Discuss with two examples its relevance in today’s
business environment. Enumerate the major advantages that a Brand/firm can accrue.

3. (a) “The growth in media and media options are making marketing communication decisions
more complex and difficult” Discuss with reference to electronic media.
(b) Sales Promotions are conceived and designed with a specific purpose. Discuss with two
suitable examples.

4. (a) Make a visit to an Advertising Agency in your location and try to study the major functions and responsibilities in rendering their services.
(b) Why and when it is essential to measure the effectiveness of an advertising campaign?
Justify with two examples of your choice.


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Course Code : MS - 611
Course Title : Rural Marketing
Assignment Code : MS-611/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.
1. What constitutes rural markets in India? Discuss the important dimensions of the rural market demographics and their implications for marketers of consumer durables.

2. How do culture and social class influence rural buying behavior? Explain with reference to purchase of a consumer durable product.

3. Discuss the major differences between urban and rural market research. You have been asked to assess the market acceptance for an economy range of personal care products in villages of North India. What sources of data will you use for your market research? Explain.

4. Explain the promotional pricing methods that are used in rural markets, giving suitable examples.

5. Critically evaluate the usefulness of Melas, Haats and Wall Paintings as advertising media options for the rural markets. What are the limitations of using print media and television for the rural audience?

6. Explain the behavioral aspects and the type of relationship that a rural intermediary is likely to have with his customers.

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Course Code : MS - 612
Course Title : Retail Management
Assignment Code : MS-612/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.
1. (a) What do you understand by the term Retailing? Discuss the scope and challenges of Retail Business in an emerging economy like India.
(b) Explain briefly the various retail formats in India with the merits and demerits associated with each of them.

2. (a) Outline the importance of Service retailing and explain what needs to be done to explain and exploit the full potential India.
(b) Discuss the significant issues pertaining to locational decisions in the Indian context with two suitable examples of your choice where location of the outlet has played a key role in the success of the business.

3. (a) “Merchandise Sourcing is at the core of every retail business”. Elaborate the above
statement and outline the importance of sourcing activity as a strategic functions in relation to also retail functions.
(b) What is the role and relevance of atmospherics in Retail Business? Discuss the key
components of retail atmospherics.

4. (a) Discuss the concept of relationship marketing. Outline the key aspects of emphasis for
loyalty programme with a suitable example of your choice.
(b) What are the major reasons for the growth of non-store retailing in India. Discuss.


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Course Code : MS-91
Course Title : Advanced Strategic Management
Assignment Code : 91/TMA/SEM-II/2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.
1. Discuss various pricing strategies available to firms under different market structures, giving examples.

2. State the characteristics of a dynamic market and identify the strategic choices in a dynamic environment.

3. Describe the steps involved in developing R & D strategy. Select an organization (of your choice) and discuss how it has developed an effective R & D strategy.

4. Citing real world examples, comment on how the success of corporate planning depends on its implementation.

5. Select an organization of your choice (name & describe the organization) and discuss the philanthropy activities/initiatives that have been undertaken by the organization.


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Course Code : MS - 94
Course Title : Technology Management
Assignment Code : MS-94/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.
1. How does managing technology help in gaining and sustaining competitive advantage? Explain with the help of an example from the business world.

2. What do you understand by ‘Information Technology Revolution’? Cite relevant examples to support your answer.

3. Think of a recent technological innovation which has changed the way people think. List out the major features of this innovation and how these features can be used to develop a communication strategy for the target market.

4. Read the recent policy changes related to technology and list out various options available for financing new technology projects. Present your views on each of them in brief.

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Course Code : MS - 95
Course Title : Research Methodology for Management Decisions
Assignment Code : MS-95/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.
1. Distinguish between “primary data” and “secondary data” with the help of examples. Which one is easy to collect, why?

2. Discuss the importance of sampling frame. What are the possible errors resulting from a faulty sampling frame?

3. A salesman paid 12 visits to his area sales manager and noted that he had to wait for 10,15,20,17,11,25,30,27,36,40,5 and 26 minutes, respectively, before being called in his office. The area sales manager claims that the salesmen wishing to meet him do not have to wait for more than 20 minutes before being called in. Using the sign test, verify at 0.05 level of significance the claim made by the area sales manager.

4. What is factor analysis? Mention briefly the purpose & uses of factor analysis.

5. Write short note on :

(a) Information reports
(b) Research reports.


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Course Code : MS - 96
Course Title : Total Quality Management
Assignment Code : MS-96/TMA/SEM - II/2014
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.

1. Select a restaurant of your choice. Identify some of the micro operations that might be found in a good restaurant operation. List out the things which might go wrong in each of them, thereby affecting the quality of the restaurant. Assess the impact of them on the end user or external customer.

2. Read the manual of ISO 9000 or an equivalent and assess its potential impact and relevance on the quality of an organization.

3. Why do organizations go for Quality Awards? Discuss with the help of an example, the advantages and disadvantages for an organization considering applying to be assessed for a major quality award.

4. The worldwide fast-food restaurant chain McDonalds has never actually used TQM guide. Despite this, their quality is renowned for being excellent throughout the world. Explain this keeping in mind the concepts of Total Quality Management.

5. Do you think that Professional status and code of ethics are important for an organization? Justify giving examples.

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Course Code : MS-97
Course Title : International Business
Assignment Code : 97/TMA/SEM-II/2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.
1. Select any two trade theories and analyze the applicability of these theories in today’s context.

2. Describe the main features of MNCs. Critically evaluate the relationship between MNCs and host countries.

3. Analyse the issues and objectives on the code of conduct of Transnational Corporations (TNCs).

4. Discuss the impact of FDI inflows in developing countries and the implications of FDI on National Income and employment in the host economies.

5. Discuss how the MNEs try to develop and maintain commitment of individual managers. Give examples.

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Course Code : MS-422
Course Title : Bank Financial Management
Assignment Code : 422/TMA/SEM-II/2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.
Q.1. Take the Financial Statements of any company and perform dupont analysis based on the inputs given in these statements.

Q.2. Study the interest rate spread across private and public sector banks and prepare a report on its trends over the past 3 years.

Q.3. Why prices of treasuries fluctuate? How do you measure bond price volatility?

Q.4. Try to find out how credit analysis for risk rating is done by any bank of your choice. Explain the whole process being followed in detail along with your suggestions for its improvement.

Q.5. Does bunching of products or services confuse the banking customers? Is there a chance of loosing some of your customers due to such kind of pricing.


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Course Code : MS-494
Course Title : Risk Management in Banks
Assignment Code : 494/TMA/SEM-II/2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the Coordinator of your study centre.
Q1. What do you mean by Risk Models? Discuss the approaches to modeling risk and explain the different risk models.

Q2. Explain the need for Credit Risk Analysis of Banking Products. Discuss how credit risk of different products are managed in a Bank of your choice.

Q3. What are ‘Treasury Futures’? Discuss the reasons for a Bank to use interest rate futures.

Q4. Explain the need for effective Operational Risk Management in a bank and discuss the Operations Risk Organization structure of a Bank of your choice. .

Q5. Explain the need for Risk Sensitive Incentive Systems in an organization. Discuss the basic principles of a good Incentive System and the sound principles of Compensation.


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Course Code : MS-495
Course Title : Ethics and Corporate Governance in Banks
Assignment Code : 495/TMA/SEM-II/2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 31st October, 2014 to the coordinator of your study centre.
1. Explain with the help of examples the resolution of ethical dilemmas with respect to Business Perspective and Individual Perspective
2. Examine the ethical areas of concern with special reference to Personnel and Marketing functions.
3. Discuss responsibility, accountability, transparency and fairness with respect to principles of corporate governance.
4. How can Corporate Social Responsibility (CSR) be integrated into every aspect of company’s operations? Explain with respect to management of CSR and its implementation.
5. Discuss how Grameen Bank, Bangladesh, has fulfilled the objectives of “bank for the poorest of the poor.”
6. Write short notes on the following:
a) Unethical practices in Finance
b) Blue Ribbon Committee
c) The Equator Principle




 Course Code              :           MS - 21
Course Title               :           Social Processes and Behavioral Issues
Assignment Code       :           MS-21/TMA/SEM - 01 /2014
Coverage                    :           All Blocks

Note : Attempt all the questions and submit this assignment on or before 30th April, 2014 to the coordinator of your study center.

1.     Briefly discuss the challenges faced by organizations because of globalization and the strategies to deal with it. Give examples.

2.     Describe the importance of understanding human behavior in organizations. Describe and discuss the characteristics of type A and B personalities and their impact on organizations performance with relevant examples.

3.     What are the salient features of counseling? Briefly discuss the process of counseling in organizations and its importance.

4.     Describe the growing role of Teams in organizations and how leader plays an important role in Teams. Discuss the effectiveness and sustenance of Teams.

5.     Describe and discuss different attributes of work culture and their significance. Discuss how culture plays on important role in the performance of organization. Give relevant examples.  

Course Code              :           MS - 22
Course Title               :           Human Resource Development
Assignment Code       :           MS-22 /TMA/SEM - I/2014
Coverage                    :           All Blocks

Note : Attempt all the questions and submit this assignment on or before 30th April, 2014 to the coordinator of your study center.

1.             Explain the concept of Human Resource Development. Describe HRD System and Sub-systems being followed in your organization or any organization you are familiar with. Briefly describe the organization you are referring to.

2.             Explain the concept and objectives of coaching and mentoring. Describe the process of coaching and mentoring that have been followed in any organization you are familiar with. Discuss significance of coaching and mentoring in employee development. Briefly describe the organization you are referring to.

3.             Explain the objectives of compensation-cum-reward system. Describe the compensation system of any organization you are aware of. Discuss the psychological basis of rewards. Briefly describe the organization you are referring to.

4.             Explain basic objectives of HRD in Government Systems. Describe a new approach to an integrated HRD system in government administration. Discuss the current systems of HRD in government with suitable examples.

5.             Explain the concept of HRD Audit. Describe the process of HRD audit being done in any organization you are familiar with. Discuss the multi source feedback system of HRD audit. Briefly describe the organization you are referring to.



Course Code              :           MS - 23
Course Title               :           Human Resource Planning
Assignment Code       :           MS-23 /TMA/SEM - I/2014
Coverage                    :           All Blocks

Note : Attempt all the questions and submit this assignment on or before 30th April, 2014 to the coordinator of your study center.
1.     Explain the meaning and definition of Human Resource Planning. Describe the planning process that has been followed in any organization you are familiar with. Discuss the barriers to Human Resource Planning. Briefly describe the organization you are referring to.
2.     What is job analysis? Describe the process and steps in the job analysis process being followed in an organization you are aware of. Discuss the design of job description of any organization you are familiar with. Briefly describe the organization you are referring to.
3.     Explain recruitment purpose, recruitment policy, recruitment function and recruitment process. Describe the methods and techniques of recruitment that have been used in any organization you are familiar with. Discuss the advantages and disadvantages of them. Briefly describe the organization you are referring to. 
4.     Explain the concept, need and the scope of Human Resource Audit. Describe the essential steps of Auditing process and research techniques in Human Resource Auditing being followed in any organization you are familiar with. Briefly describe the organization you are referring to.
5.     Explain the concept of Human Resource forecasting. Describe various techniques used in forecasting human resource planning in your organization or any organization you are familiar with. Briefly describe the organization you are referring to.



Course Code              :           MS - 24
Course Title               :           Employment Relations  
Assignment Code       :           MS-24 /TMA/SEM - I/2014
Coverage                    :           All Blocks

Note : Attempt all the questions and submit this assignment on or before 30th April, 2014 to the coordinator of your study center.

1.     Explain the concept and scope of Industrial relations. Describe the approaches to industrial relations which are being followed in any organization you are familiar with. In your opinion which approach to industrial relations is effective and why? Briefly describe the organization you are referring to.
2.     Explain the evolution of managerial unions in India. Describe the activities of managerial unions in your organization or any organization you are familiar with. Distinguish between the workers trade unions and managerial trade unions. Briefly describe the organization you are referring to.
3.     Explain the collective bargaining process. Describe the settlements and agreements which have taken place in any organization you are familiar with. Discuss the conditions for success of collective bargaining. Briefly describe the organization you are referring to.
4.     Describe the factors responsible for failure of participative schemes in India. Discuss the strategies for making participative forums effective. Illustrate with reference to an organization you are familiar with. Briefly describe the organization you are referring to.
5.     Explain the impact of specialization, centralization and globalization on new employment relations. Describe how power and authority play a role in Industrial relations with examples from an organization you are familiar with. Briefly describe the organization you are referring to.


Course Code                          :           MS-41
Course Title                           :           Working Capital Management
Assignment No.                      :           MS-41/TMA /SEM-I/2014
Coverage                                :           All Blocks
Note : Attempt all the questions and submit this assignment on or before 30th April, 2014 to the coordinator of your study center.

1.     a)   Explain the concepts of Working Capital. Discuss the various factors that affect the  
requirement of Working Capital of a business entity.

 b)  Explain the distinguishing features of matching, conservative and aggressive strategies for financing working capital with the help of illustrations. Under which circumstances each of these are suitable?
2.        Why do firms hold cash and marketable securities? Discuss the critical variables of Cash flow forecasting and the different forecasting approaches of cash flow
3.        Explain the features of different forms of bank credit prevailing in India. Distinguish between pledge and hypothecation.  Discuss the various methods of creating charge over the assets of the borrower in favour of the lender bank. Distinguish between Legal Mortgageand Equitable Mortgage.
4.        What is the significance of Inventory control? Discuss the different models of inventory management.
5.         From the following details you are required to make an assessment of the average amount of working capital requirement of Hindustan Ltd.      
Particulars
Average period of credit
Estimate for the Ist year
Rs.
Purchase of Material
6 weeks
26,00,000
Wages
1 ½ weeks
19,50,000
Overheads:


Rent, Rates, etc.
6 months
1,00,000
Salaries
1 months
8,00,000
Other overheads
2 months
7,50,000
Sales
Cash
2,00,000
Credit Sales
2 months
60,00,000
Average amount of stocks and works-in-progress

4,00,000
Average amount of undrawn profit

3,00,000
It is to be assumed that all expenses and income were made at even rate for the year.


Course Code                          :           MS-42
Course Title                           :           Capital Investment and Financing Decisions
Assignment No.                      :           MS-42/TMA /SEM-I/2014
Coverage                                :           All Blocks
Note : Attempt all the questions and submit this assignment on or before 30th April, 2014 to the coordinator of your study center.

1.               What is cost of capital ? Explain how is the cost of long term debt, preference capital, equity capital and retained earnings are calculated? Discuss the relationship between EBIT and EPS.

2.     a)   Discuss the concept of project life cycle. Explain the different steps involved in the
process of  designing and using of Work Breakdown  Structure.  Explain in what ways   may the Work Breakdown Structure be used as a key document to monitor and control a project ?

    b)   What is the need for economic appraisal of a project ? Explain process of the economic appraisal of a project.

3.         What is meant by Social Cost Benefit Analysis? Explain how the Social Cost - Benefit  Analysis of a project is undertaken ?

4.   a)   Explain the various financial instruments through which companies can raise funds from capital markets.
     b)    What is financial engineering and explain those factors which contribute towards financial engineering? Discuss the innovations that have taken place in fixed income securities.
5.         Problem: Calculate the cost of capital in the following cases:
            (i) X Ltd. issues 12% debentures of face value Rs. 100 each and realizes Rs. 95 per    debentures. The debentures are redeemable after 10 years at a premium of 10%.
            (ii) Y Ltd. issues preference shares of face value Rs. 100 each carrying 14% dividend and  the realizes Rs. 92 per share. The shares are repayable after 12 years at par.
            Note: Both companies are paying income – tax at 50%. 
           

Course Code                          :           MS-43
Course Title                           :           Management Control Systems
Assignment No.                      :           43/SEM-I/2014
Coverage                                :           All Blocks

Note : Attempt all the questions and submit this assignment on or before 30th April, 2014 to the Coordinator of your study center.

1.             Define the concept of ‘strategy’. Explain the Boston Consulting Group (BCG) model,
 General Electric (GE) planning model and highlight their usefulness in formulating
 business unit level strategies.

2.             Explain the following:
a)     Just In Time (JIT) and Management Control System
b)     Benchmarking and Management Control System

3.             What is ‘Arm’s Length Principle’? Explain the traditional transaction methods used for
 determination of transfer price.

4.             What are the objectives of Reward and Compensation plan? Discuss the various types of
 long term incentive plans.

5.             Discuss the special characteristics of Non Profit Organisations and explain the focus areas
 of Management Control Systems for such Organisations. 



Course Code                :           MS - 51
Course Title                 :           Operations Research     
Assignment Code         :           MS-51/TMA/SEM - I /2014
Coverage                     :           All Blocks

Note : Attempt all the questions and submit this assignment on or before 30th April, 2014 to the coordinator of your study center.

1.         Explain computational aspect of simplex method for solving Linear Programming Problems (LPP). Take a problem and apply M- method for solving the LPP.
2.         Five employees of a company are to be assigned to five jobs, which can be done by any of them. The workers get different wages per hour. These are: Rs 5 per hour for A, B, and C each, and Rs 3 per hour for D and E each. The amount of time taken by each employee to do a given job is given in the following table. Determine the assignment pattern that (a) minimizes the total time taken, and (b) minimizes the total cost, of getting five units of work done.
3.         What is the importance of integer programming models in supporting managerial decisions? Describe the rationale behind Cutting Plane Method used for solving integer programming models. 
4.   (a)            Minicomputer Company purchases a component for which it has a steady usage of 1,000
units per year. The ordering cost is Rs. 50 per order. The estimated cost of money invested in inventory is 25 per cent per year. The unit cost of the component is Rs 40. Calculate the optimal ordering policy and total cost of the inventory system, including purchase cost of the components.       
(b) If, in this, the component supplier agrees to offer price discounts of minimum lot supplies as per schedule given, reassess the decision on the optimal ordering policy and the total cost as before.  
Lot size (Units)
Price per unit
Up to 149
Rs. 40
150-499
Rs. 39
500 or more
Rs. 38


5.         Explain why simulation may be the only method in situations where it will be extremely difficult to observe actual environment.


Course Code                :           MS - 52
Course Title                 :           Project Management  
Assignment Code         :           MS-52/TMA/SEM - I /2014
Coverage                     :           All Blocks

Note :   Attempt all the questions and submit this assignment on or before 30th April, 2014 to the coordinator of your study center.

1.     Should ecological analysis be separated from technical analysis of the project? Support your answer with reasoning and logic.

2.     ‘‘Network Analysis of a project highlights interdependence of individuals and functions and leads to better understanding among team members’’ justify.

3.     Comment on, ‘‘MIS is not new but computerization of MIS has added new dimension to it.’’

4.     Explain what do you mean by ‘‘The Performance Analysis Approach’’. How does it constitute an improvement over the “Variance Analysis Approach to cost control”?

5.     Differentiate between Squared Networks and Network based Milestone Charts. Also mention their advantages and disadvantages.


Course Code              :           MS - 53
Course Title               :           Production/Operations Management  
Assignment Code       :           MS-53/TMA/SEM - I /2014
Coverage                    :           All Blocks

Note : Attempt all the questions and submit this assignment on or before 30th April, 2014 to the coordinator of your study center.

1.               What is the systemic view of operations? Identify the input, process and output for the following production systems.
(i)              Automobile manufacturing
(ii)            Nursing home

2.               How could the Delphi method be used to predict for 5 years into the future, the demand for the hospital beds in a given community? Under what circumstances would you recommend use of Delphi method?

3.               Discuss the relative advantages of product layout and process layout. Mention situations when product layout and/or process layout is used.

4.               What is Just-in-time production? Discuss some characteristics of Just-in-time systems.

5.               Discuss various vendor-rating techniques? Why an organization should try to rate its vendors?
  

Course Code                :           MS - 54
Course Title                 :           Management Information Systems   
Assignment Code         :           MS-54/TMA/SEM - I /2014
Coverage                     :           All Blocks

Note : Attempt all the questions and submit this assignment on or before 30th April, 2014 to the coordinator of your study center.

  1. How the functional areas can be separated from MIS point of view. List down major subsystems and the typical reports generated within the functional area in your organization.

  1. ‘‘Analysis is ‘the what’ of the system whereas design is ‘the how’ of the system’’ Comment!

  1. Differentiate between
    1. Analog Transmission & Digital Transmission
    2. Bits & Baud

  1. Identify and briefly describe some of the terms which should normally be included in a software acquisition contract.

  1. What is a tortuous liability? Discuss them with respect to use of computers. Also explain the major aspects of determination of liability for tort/contract violation.


 Course Code              :           MS - 92
Course Title               :           Management of Public Enterprises   
Assignment Code       :           MS-92/TMA/SEM - I/2014
Coverage                    :           All Blocks
Note : Attempt all the questions and submit this assignment on or before 30th April, 2014 to the coordinator of your study center.

1.          Briefly explain the rationale for the establishment of Public Enterprises in India with special reference to its development objectives.

2.          Discuss the various heads under which Public Enterprises audit is conducted by the Comptroller and Auditor - General of India.

3.          What are the various causes of industrial sickness faced by public enterprises? Discuss taking example of any sick public enterprise of your choice.

4.          “A successful project requires a thorough control mechanism.” Discuss this statement using illustrations.

5.          List out the strategic issues which arise out of disinvestment of public enterprises.

6.          Write short notes on the following:
a)      Navratna Dispensation
b)     Corporate Governance
c)     Collective Bargaining


Course Code              :           MS - 93
Course Title               :           Management of New and Small Enterprises  
Assignment Code       :           MS-93/TMA/SEM - I /2014
Coverage                    :           All Blocks
Note : Attempt all the questions and submit this assignment on or before 30th April,  2014 to the coordinator of your study center.

1.               How is the Industrial Policy Statement of 1991 different from IPR 1980? Discuss.

2.         Differentiate between selling and marketing orientation using illustrations.

3.       What are the types of loans required by small scale units? Explain the sources of working capital finance and describe the consequences of inadequate working capital.

 
4.         Why are small business owners not able to handle employee relations? Discuss. What are the measures used for handling employee grievances?
      
5.                Describe the positive and negative side of family business. Does family business seem to be a useful system to achieve pace in industrial development?

6.                Write Short Notes on the following:
(a)          Conducive Environment for Small Scale Enterprises
(b)          Hen or Egg Controversy
(c)          Commercial Banks        




Course Code              :           MS - 61
Course Title               :           Consumer Behaviour  
Assignment Code       :           MS-61/TMA/SEM - I/2014
Coverage                    :           All Blocks
Note : Attempt any six questions and submit your assignment on or before 30th April, 2014 to
     the coordinator of your study centre.            

1.               Briefly explain the VALS – 2 classification. Analyze which VALS type best describes you and then find a print advertisement which, according to you, appeals to this VALS type. 
2.               What is organizational buying behavior? How is it different from individual buying? Taking the example of purchase of stationery for your personal use and for organizational purposes, explain the differences.
3.               (a) Critically analyze the Maslow’s hierarchy of needs theory. What are its major flaws?
(b) “Understanding how consumers learn is very important to marketers”. Do you agree with the statement? Justify your answer. 
4.                          (a) What is a reference group? Name two reference groups that are important to you. In what ways do they influence you in your purchasing behavior?
(b) How do the family life cycle stages affect the consumption patterns? Give its implication for the marketer of domestic holiday packages.
5.               (a) Explain the term ‘Culture’ and Subculture’.
(b) Explain the need for cross cultural understanding of consumer behavior for marketers.
6.                         (a) Why is information search behavior important to the marketers? Discuss giving     suitable examples. 
(b) What are the components of alternative evaluation in buying decisions? Explain.
7.                   As a marketer of consumer durables like refrigerators, washing machines etc. what strategies would you adopt for responding to post purchase feelings of your customers? Discuss.
8.                  (a) What is the utility of consumer behavior models to a marketer?
(b) Discuss the concept of cognitive dissonance and its implications for marketing
     decisions.


Course Code              :           MS - 62
Course Title               :           Sales Management
Assignment Code       :           MS-62/TMA/SEM – I/2014
Coverage                    :           All Blocks
Note : Attempt all questions and submit this assignment on or before 30th April, 2014 to
the coordinator of your study centre.
                                                                       
1.        (a) Explain the Personal Selling Process. Discuss the importance of “Sales  Resistance” in
     the selling process. Take a hypothetical situation of such resistance and suggest suitable
     steps to resolve the same.
(b)What do you understand by the term Negotiation? Discuss.

2.        (a) Why Sales Force monitoring system is essential in an enterprise? Discuss the objectives
    and briefly explain the various criteria used to monitor sales team of a company selling
    industrial products.
(b) Explain the typical structure of a Presentation. 

3.          (a) Discuss the factors influencing design  of compensation schemes of sales force in the
     following situations.

a)     Pharma Sales Personnel – Missionary Selling
b)     OTC Products Sales Men
c)     Technical Sales & Services Personnel

         (b) Discuss the importance of communication in Sales function. 

4.          (a) What is Sales Organization? Describe the process of designing a sales organization. 
(b)What are the basic responsibilities of a sales man? Explain.



Course Code              :           MS - 63
Course Title               :           Product Management
Assignment Code       :           MS-63/TMA/SEM – I/2014
Coverage                    :           All Blocks
Note : Attempt  any six questions and submit your assignment on or before  30th April, 2014 , to
the coordinator of your study centre.              

1.          (a) Distinguish between shopping and specialty goods giving suitable examples.
(b) Explain the various components of ‘product mix’ taking the example of any FMCG company.

2.           (a) Explain the various interpretations of the term ‘new product’ giving suitable examples.
 (b) You are a product manager in a company manufacturing fruit juices. Discuss the
       methods you can use for generating new product ideas for the company.

3.          (a) Discuss the importance of packaging for a marketer of consumer goods.
(b) What social aspects would you keep in mind while deciding your packaging strategy? 

4.          (a) What do you understand by the term ‘product positioning’? Explain the alternative basis
      of positioning that you can apply for a toothpaste.
(b) Explain the objectives of test marketing.

5.          (a) Briefly explain the concept of Product Life Cycle (PLC). Do all products go through the classical bell shaped PLC?
        (b)  Explain how a company’s marketing strategy would vary depending on the different
              stages of PLC.

6.          Discuss the strategic relevance of branding for marketers.

7.          Explain the BCG Matrix. What advice would you give to the chief executive who has chosen to rely solely on BCG Matrix for managing product portfolio?  


Course Code              :           MS - 64
Course Title               :           International Marketing    
Assignment Code       :           MS-64/TMA/SEM - I/2014
Coverage                    :           All Blocks
Note : Attempt  any six questions and submit your assignment on or before  30th April, 2014 to
     the coordinator of your study center.

1.               Distinguish between the following.
(a) Polycentric and Geocentric orientations
(b) Free Trade Area and Customs Union
(c) Commercial Invoice and Proforma Invoice

2.                               (a) What do you understand by the term ‘Political Risk’? In your opinion, is it country specific or firm specific or both? Elaborate giving examples.
(b)  Discuss the strategy for management of political risk at the pre-investment stage.

3.               An Indian hand tools manufacturing company, which has been operating in domestic market only, now wants to go international.
(a)   Advise the company on the options available to it for entering foreign markets, giving advantages & disadvantages of each option.
(b)  Identify the organizations which it can approach to facilitate its exports.

4.               What is the effect of ‘terms of delivery’ on the price to he quoted by an exporter? Explain giving an example.

5.                              (a) With the help of suitable examples discuss the relative advantages of standardization and adaptation of an international advertising programme.
(b)  Explain, giving suitable examples, the various combinations of product/ communication strategies available to global marketers.

6.               Explain the contents and significance of the following documents:
(a)   Letter of Credit
(b)  Bill of Lading
(c)   Packing List

7.               Explain the scope of international marketing research. What are the advantages and limitations of online surveys?

                                                                          

Course Code              :           MS - 65
Course Title               :           Marketing of Services
Assignment Code       :           MS-65/TMA/SEM – I/2014
Coverage                    :           All Blocks
Note : Attempt any six questions and submit your assignment on or before 30th April, 2014 to
the coordinator of your study centre.

1.          What are the implications of the services marketing triangle? Explain giving suitable examples.

2.          Give some examples of services that are high in credence qualities. How do high credence qualities affect consumer behavior for these services? Discuss.

3.          Describe the non-monetary costs involved in the following services:
(a)   Health services
(b)  Home loans

4.                                        Select a service organization of your choice
(a)   Identify its patterns of demand. Do demand levels following a predictable cycle or change randomly? What are the underlying causes of these variations?
(b)  What is the nature of this service organization’s approach to capacity and demand management?
(c)   What changes would you recommend in relation to its management of capacity and demand? Why?

5.          Why do customers switch service providers? Can you do anything as a marketer to prevent the customers from switching? Discuss.

6.                       (a) Explain the importance of branding of financial services giving suitable examples.
(b) Explain the importance of physical evidence for an educational institute.

7.      The GATS conceives of services as being traded internationally through four modes. Explain these four modes and give specific examples of each.       
                                                                                                                              

 Course Code                          :                       MS-423
Course Title                           :                     Marketing of Financial Services
Assignment Code                   :                      MS-423/TMA/SEM-I/2014
Coverage                                :                      All Blocks
 

Note : Attempt all the questions and submit this assignment on or before 30th April, 2014 to the coordinator of your study center.

1.             Describe the essential characteristics of financial services and explain how the differences between products and services affect the design of financial services?
2.             Explain the Marshallian and the Pavlovian, behavioural models and discuss the marketing applications of these models.
3.   a)   What is the concept of Product Life Cycle ?Discuss the application of this concept
     to marketing of banking products.

      b)   What are unique features related to delivery of banking services? Describe the various distribution channels for banking products.
4.  a)    Explain what do you understand by factoring ?Explain its mechanism and distinguish it from discounting of bills and forfaiting.
b)    Explain in detail the process of project appraisal. What are the new financial instruments used for project financing? Discuss.
5.  a)    Describe the various constituents of a mutual fund. Explain the working mechanism of an Asset Management Company.
    b)     What are pension funds? Explain how is fund management done in pension funds?

Course Code                          :                      MS-424
Course Title                           :                     International Banking Management
Assignment Code                   :                      MS-424/TMA/SEM-I/2014
Coverage                                :                      All Blocks
 

Note : Attempt all the questions and submit this assignment on or before 30th April, 2014 to the coordinator of your study center.

1.       Select any two International Financial Institutions and discuss the role and functions of these institutions.

2.       What do you mean by ‘Jurisdiction’ in the context of International Banking? In which cases the court can grant leave as far as international banking transactions are concerned. What are the legal restrictions on Jurisdiction?

3.       Consult any two treasury managers and try to find out the tools used by them for successful management of treasury operations.

4.       Take any Bank of your choice and try to find the types of risks the bank is exposed to and how these risks are being managed.

5.       Discuss the causes and consequences of Financial Innovation? Explain in detail any two products of Financial Innovation.

Course Code                          :                       MS-425
Course Title                           :                     Electronic Banking and IT in Banks   
Assignment Code                   :                      MS-425/SEM-I/2014
Coverage                                :                      All Blocks
 

Note : Attempt all the questions and submit this assignment on or before 30th April, 2014 to the coordinator of your study center.

1.             Discuss the role of ‘Internet Banking’ as a strategic necessity for Banks. Explain the different opportunities provided by the Internet Banking to the banks.

2.             “An automated document management system deals with design of documents, document assembly, document storage systems and the document retrieval.” Discuss this statement with the help of examples.

3.             Meet the Bank Manager of your choice and discuss the need for ‘Customer Relationship Management’ (CRM) in a bank and the different performance indicators of a CRM solution.

4.             Why should banks go for convergence of Networks? Discuss the different technologies supporting convergence of networks.

5.             What is a ‘Data Warehouse’? Discuss the major steps involved in the implementation of a data warehouse solution in a Bank.


Course Code                          :                       MS-494
Course Title                           :                     Risk Management in Banks  
Assignment Code                   :                      MS-494/SEM-I/2014
Coverage                                :                      All Blocks
 

Note : Attempt all the questions and submit this assignment on or before 30th April, 2014 to the coordinator of your study center.

1.          Discuss the framework of Basel Accord – I and II and explain the changes proposed in the Basel Accord – II for the Basel Accord – III.

2.          What is ‘Credit Risk Derivative’? Explain the various types of Credit Derivatives and discuss their special features.

3.          What do you mean by ‘Market Risk’? Discuss the factors that contribute to this risk. How is market risk managed?

4.          Explain the concept of ‘Internet Rate Risk’ and discuss the reasons for a Bank to use Internet Rate Futures.

5.          Discuss the need for effective operational risk management and explain the process of operational risk management in Banks.    

Course Code                                      :                       MS-495
Course Title                                       :                       Ethics and Corporate Governance      
                                                                                    in Banks                                                                   
Assignment Code                               :                       MS-495/TMA/SEM-I/2014
Coverage                                            :                      All Blocks
 

Note : Attempt all the questions and submit this assignment on or before 30th April, 2014 to the coordinator of your study center.

1.     a)  What is conflict of interest and how is it different from ethical dilemma?

b) How conflict of interest between customers and service providers can be resolved? Substantiate your answer taking the example of a bank.

2.     a)  What are the challenges for implementing good corporate governance?

b) How banks are different from other institutions in terms of corporate governance? Discuss.

3.     What is Social Audit? Highlight the key principles guiding the social audit practices around the world.

4.     a) How Corporate Social Responsibility (CSR) and strategy can be integrated?

b) Discuss whether India has taken sufficient steps to insure that financial institutions promote corporate social responsibility.

5.     Suppose you are working in a bank what kind of social audit process should the bank perform and why?


Course Code                          :          MFP – 1
Course Title                           :        Equity Markets
Assignment Code                   :        MFP -1/SEM-I/2014
Assignment Coverage           :        All Blocks

     Note : Attempt all the questions and submit this assignment on or before 30th April, 2014 to   the coordinator of your study center.

1.             Meet a Broker of any stock exchange of your choice and discuss the services offered by that Exchange and the transformation & developments that have taken place in the past few years.

2.             Discuss in detail the mechanism and steps involved in Book Building method and final pricing of the issue.

3.             “Effective Surveillance can achieve investor protection, market integrity and Capital Market development” Analyze critically.

4.             What are relative valuations Techniques? Discuss each of them in detail. Explain their relevance.

5.             Discuss Capital Asset Pricing Model and the Arbitrage Pricing Theory. Differentiate between the two.


 Course Code                          :          MFP – 3
Course Title                           :        Commodity Markets
Assignment Code                   :        MFP -3/SEM-I/2014
Assignment Coverage           :        All Blocks

Note : Attempt all the questions and submit this assignment on or before 30th April, 2014 to   the coordinator of your study center.


1.         What are ‘Commodity Markets’? Explain the concept of forward trading and discuss the advantages and disadvantages of a forward contract in relation to commodities trading.

2.         Meet a Broker who deals in commodities and discuss the delivery and settlement for trades in the commodity markets. Prepare a note on your discussions.

3.         What are the characteristics of Bullion Commodities? Explain the major factors that impact their prices.

4.         What do you understand by ‘Electricity Trading’? Discuss the operational and delivery procedure of Indian Energy Exchange.

5.         Explain why are commodities an effective asset class for diversification of portfolio risk?


Course Code                          :          MFP – 2
Course Title                           :        Equity Derivatives
Assignment Code                   :        MFP -2/SEM-I/2014
Assignment Coverage           :        All Blocks

     Note : Attempt all the questions and submit this assignment on or before 30th April, 2014 to   the coordinator of your study center.

1.     What are ‘Derivatives’?  What is the need for Derivatives Markets? Explain the different segments of these markets.

2.     What is ‘Arbitrage’? How can an investor make profits from Arbitrage activity? Explain the concepts of ‘Cash and Carry Arbitrage’ and ‘Reserve Cash and Carry Arbitrage’ with suitable examples.

3.     What is ‘Hedging’? Explain the different types of Hedges and discuss how is hedging done using Equity Futures and Equity Index Futures.

4.     “Total value of an option comprises of its intrinsic value and time value”. Discuss this statement and explain what drives the intrinsic value and the time value.

5.     Explain the settlement mechanism of future contracts and option contracts with the help of examples.

49 comments:

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Thanks for your response.